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Eric Scott Professional Creative
Digital Art, Marketing & Media Production

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Next Generation
Digital Media
Content Creation
Based in Toronto,
Remote Production
Available Nationwide
Elevated Experiences,
Engagement & Viewability
Through Motion
Transparent Rates,
Expedited Timelines
& Measurable Results
About
In today's fast paced digital landscape, static media can no longer compete in the marketplace. The future is in motion!



Eric ScottHello, I'm Eric Scott and welcome to esprocreative.com

With over 12 years experience elevating digital media advertising & communication initiatives, I design and produce the highest quality digital art, marketing, motion graphics and animation that's often reserved to high-end creative agencies.

Digital disruption has made it possible to forgo the traditional route to advertising and work with top performing talent one-on-one remotely. This also makes it more affordable for advertisers of all sizes to have the ability to reach their target audience and exceed their creative strategy goals by working directly with a digital art director, animator, media producer...or whatever skill deemed necessary to accomplish our mutually desired results that project.

No matter the size of the budget, we can work together to find a solution that not only looks great but ultimately elevates your current selected media performance.



AWARDS
GOLD
Best in Consumer
Goods
Strategic Milk Alliance
Campaign: Milk Every Moment
Agency: DDB Canada
Contribution: Digital Ads
GOLD
Best in Financial
Scotiabank
Campaign: Richness Is
Agency: Bensimon Byrne
Contribution: Digital Ads
GOLD
Best in Consumer
Products
NFLD & Labrador Tourism
Campaign: Find Yourself
Agency: Target
Contribution: Digital Ads
BRONZE
Best in Financial
Scotiabank Campaign:
You're Richer Than You Think
Agency: Bensimon Byrne/PHD
Contribution: Digital Ads
EDUCATION
Digital Media Production & Animation
• OCAD - Loyalist College
• Recognised for academic achievement
• Dean's list • 3.86GPA
CERTIFICATIONS
• Google DoubleClick Rich Media Fundamentals - View Certificate
• Doubleclick Studio Certification - View Certificate
• Advanced Facebook Advertising - License# BAC3EB
• Advanced Content Marketing -  License# 03BEE2
• Foundations of UX - Advanced Fundamentals License# 2054E3
• Mobile Marketing - Advanced Fundamentals License# B3730D
• Online Marketing - Advanced Fundamentals - License# 988237
EXTRAS
2017 Canadian Online Publishing Awards Judge
12+
years experience
1000+
digital campaigns
300+
Brands & Advertisers
100+
Insights on Analytics

I know what works!
Get in touch, let me show you!
TOP BRANDS & AGENCIES

BRANDS BY INDUSTRY
Sports
Broadcast
Automotive
Restaurants
Financial
Entertainment
Packaging
Pharmaceutical
Tourism
Gaming
Retail
Charity&Lotto
Education
Electronics
Fashion&Beauty
Government
Beverages
Consumables
Expertise
DIGITAL PRODUCTION
FEATURED
CBC Radio-Canada
THE CHALLENGE
To increase newsletter subscriptions using Facebook Leads Ads. Design segmented creative that can be targeted to different audiences depending on age, sex, lifestyle and career while maintaining a CBC look and feel, that's also fun, summery and highly engaging. The key to this campaigns successful art direction was to create native content, that both blended into the facebook feed, while also standing out. Utilizing simple, sutble, repeatitive looping animation to garner the most attention without feeling intrusive.
THE SOLUTION
CBC Ad1
CBC Ad2
CBC Ad3
CBC Ad4
CBC Ad5
THE RESULTS
8%
subscription
increase
40%
lower cost
per lead
30x
lead ad
investment
5x
Increase
CTR
TD Kids Book Corner
THE CHALLENGE
To increase awareness of an existing competition and contest. To completely overhaul previous branding and provide a clean simple look that would be more appealing to kids and young adults with children. The key to this art direction was to pull colour inspiration from TD's current branding and expanding upon it with fun, light tones in the same family. By utilizing a high contrast colour in the animation and youthful bold typography for the copy I was to make this multifaceted digital campaign really stand out.
THE SOLUTION
Flight 1
Flight 2
Flight 3
THE RESULTS
8x
entries over
last year.
4.3%
Digital Ad
CTR
1000+
Votes
Cast
700+
Contest
Entries
Still Standing
THE CHALLENGE
The very first multifaceted campaign within CBC properties to have an entirely digital first strategy. Messaging to drive the audience to watch online or through the CBC TV app as priority over broadcast. The key to this digital art direction was leveraging pre-existing & well established photography and updating it with a new rich vibrancy and style. Utilizing trends in subtle motion to capture the audiences attention in lean digital display ads. Encorporating refined methods for engagement in paid and organic Facebook canvas ads. Executing with simple and clean typography for optimal readability on digital display and digital boards.
THE SOLUTION
THE RESULTS
3x
digital
viewership
60%
Production
cost savings
200%
Digital Ctr
Increase
1000+
Facebook
Engagements
Brands
Contact
ALL THE DETAILS

Based in Toronto, Ontario •
Available remotely nationwide •
On-site briefing within the GTA if needed •
Transparent hourly or flat-rate options •
Last minute expedited production •
Agency Quality - Freelance Value •

Work direct or through
REPRESENTATION WITH
Let's work together!
Fill out form or email me directly.

Thanks for visiting my digital portfolio.
Look forward to hearing from you.







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