Digital Insights Blog

Creative Brief
Content

Writing a creative brief, explained!

A creative brief is the single most important asset for creative development teams.  It provides in depth insights into the campaign background and goals sought out by the advertiser.  While campaigns can of course be created without one, its highly advantageous for both parties to create one  ...

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Follow your Passion
Content Motivation

Follow your passion!

We all wish we could turn back time and tell our young selves the secrets that the years have revealed to us. If I could have told myself anything back then, it would be to follow your passion. Don’t let anyone or anything stop you. No matter how far out it may be, no matter how others  ...

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Presto Card
Brand Commentary

Presto Rebrand

Ok so I might be a little partial here, I’m fond of bright colours used on black with white copy. I mean my own rebrand is essentially using a similar palette. Although, I was going for something more playful and youthful in addition to being on trend. Either way Metrolinx new Presto  ...

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