Eric Scott Professional Creative Portfolio
Digital Art, Animation, Marketing & Media Production

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Featured
CBC Radio-Canada
The Challenge
To increase newsletter subscriptions using Facebook Leads Ads. Design segmented creative that can be targeted to different audiences depending on age, sex, lifestyle and career while maintaining a CBC look and feel, that's also fun, summery and highly engaging. The key to this campaigns successful art direction was to create native content, that both blended into the facebook feed, while also standing out. Utilizing simple, subtle, repetitive, looping animation to garner the most attention without feeling intrusive.
The Solution
The Results
8%
subscription
increase
40%
lower cost
per lead
30x
lead ad
investment
5x
increased
CTR
TD Kids Book Corner
The Challenge
To increase awareness of an existing competition and contest. To completely overhaul previous branding and provide a clean simple look that would be more appealing to kids and young adults with children. The key to this art direction was to pull colour inspiration from TD's current branding and expanding upon it with fun, light tones in the same family. By utilizing a high contrast colour in the animation and youthful bold typography for the copy I was to make this multifaceted digital campaign really stand out.
The Solution
Flight 1
Flight 2
Flight 3
The Results
8x
entries over
last year
4.3%
digital ad
ctr
2500+
votes
cast
700+
contest
entries
Still Standing
The Challenge
The very first multifaceted campaign within CBC properties to have an entirely digital first strategy. Messaging to drive the audience to watch online or through the CBC TV app as priority over broadcast. The key to this digital art direction was leveraging pre-existing & well established photography and updating it with a new rich vibrancy and style. Utilizing trends in subtle motion to capture the audiences attention in lean digital display ads. Encorporating refined methods for engagement in paid and organic Facebook canvas ads. Executing with simple and clean typography for optimal readability on digital display and digital boards.
The Solution
The Results
3x
digital
viewership
60%
production
cost savings
200%
digital ctr
increase
10k+
facebook
engagements
Motion/Animation Reel
HTML5 Ads - Quick Review
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Campaign - 22 Minutes
Digital Art Direction, Animation, HTML5 Development
Digital Art Direction

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Based in Toronto, Ontario •
Off-site freelance available •
Affordable transparent rates •
Expedited production •
Exceptional value •

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